Project
Walmart x Carrots By Anwar Carrots - The Homegrown Collection
Role (full credits below)
Creative Director
Overview
With a goal to have all photo and video deliverables make the viewer say, “Ok, Walmart!”, my team at Complex collaborated on a daily basis with Walmart, streetwear titan Anwar Carrots, and Mad Engine, to create the clothing and all promo materials (in-store, online, social photo / video), for the Homegrown Collection to appear in 1,000 Walmarts across the country.
The demand spoke for itself—20K+ units sold out online in less than 24 hours, prompting Walmart to restock just two days later. With a total of 665 million impressions, the campaign’s reach underscored the growing demand for culturally resonant storytelling at scale.
Hero Episode
30s Social Spot
6s Social Teaser
Credits
On Location Video / Photo Shoot
Head of Branded Content: Kwasi Boadi
Creative Director: Kyle Gaughan
Producer: Katie Thierwechter
Account Manager: Noah Traylor
Talent relations: Q
Internal PM: Claire Donald
Production Company: Rabbits Black
Director / Photographer: Kee Hwang
DP: Tim Toda
Executive Producer: Ryan Hawkins
Line Producer: Jasmine Holdsworth
Creative Producer: Nick Callais
1st AD: Tay Thai
Coordinator: CK Andalon
Truck PA: Allison Nguyen Set PA
Set PA: Sam Albillo, Joshua Dugan, Chris Schwartz
Production Designer :Sophie Weir
Art Director: Alex Santo Spirito
Stylist: Jake Sammis
Stylist Assistant: Abby Gordon
HMU: Brie Horshaw
1st AC: Jeremiah Chow
2nd AC: Jonny Mauer
Loader: Zed Friedman
Key Grip: Daniel Kreuziger
Swing: Andre De Ocampo
Gaffer: Taylor Huddleston
Audio Mixer: Jamar Brown
Editor: Kee Hwang, Elliot Barbenell, Kyle Gaughan
Color: Ryan Berger
Creative Director: Kevin Luyster
Music: Sound + Fission
Post Mix: Michael Felton
In Studio Photo Shoot
Executive Producer: Kwasi Boadi
Creative Director: Kyle Gaughan
Producer: Katie Thierwechter
Talent relations: Q
Internal PM: Claire Donald
Production Company: Cinedept
Photographer: Nevyn Matthews
1st Photo Asst: Andrew Hogan
2nd Photo Asst: Quinn Dunziellas
Stylist :Jake Sammis
Stylist Asst: Abby Gordon
PA: Rashad Amir Pipkin
PA: Matt Betti
HMU: Ashley Ysabelle Sarmiento