Project
Mattress Firm - How Do You Sleep At Night?
Role (full credits below)
Creative Director, Director
Overview
To add some entertainment value to an interview about sleep habits, I created a playful interrogation dynamic as I interviewed each athlete, with the help of a lighting gag.
Episode 1: Sarah Gorden
Episode 2: Dennis Smith Jr.
Credits
Talent: Sarah Gordan, Dennis Smith Jr
Head of Branded Content: Helena Ochs
Creative Director / Interviewer: Kyle Gaughan
Producer: Katie Thierwechter
Account Manager: E’lian Reyes
Talent Director: Q
Design Director: Andrea Keeble
Art Director / Animator: Cara Buzzell
DP: Bello DP
AD: Young Chang
DP: Marcello Peschiera
1st AC: Georgi Hernandez
2nd AC: Krono
Steadicam: Osvaldo Silvera
Photographer: Bryan Cereijo
Gaffer: Ernesto Quintana
Electric/driver: Mauricio Gomez
Key Grip: Andres Vietto
Grip/driver: Kevin Pereda
Sound Tech: Yecid Benavidez Jr
Art Director: Yecid Benavidez Sr
PA 1: Alain Lopez
PA 2: Saskia Caballero
HMU: Fernella
HMU Assistant: Genesis Martinez
Edit House: Church Edit @church_edit
Editor: Dakota Giglio @Dakota_Giglio
Assistant Editor: Logan Tarter @logan.tarter
Church Edit Founder: Mah Ferraz @mahferraz
Head of Production: Elyse Robinson @elyserobinson
Post Producer: Samantha Axelrod @sbaxelrod
Sound Mixer: Andy Nagashima
Color: Ryan Urzi (Ethos)