adidas

Project
Streetwear Is…

Role
Creative Director, Post Producer, Editor

Overview
adidas reached out to Complex to create a video presentation for their 2024 global summit, to take the viewer on a wild ride through streetwear over the years, and adidas’ indelible place as an icon in the culture.

As a longtime fan of both streetwear and video essays, I dove in head first and lead the project from pre-pro through post, with a talented team of editors and producers supporting.

The link is password protected for copyright reasons (pass: adidas).

Credits